Business, Marketing & Innovation

Diploma in Business, Innovation & Entrepreneurship

Learn business fundamentals, startup strategy, financial management, and how to turn ideas into viable businesses.

Duration

24 weeks

Level

Beginner to Intermediate

Fee

LKR 50,000

Curriculum

Course Modules

Expand each module to see the practical topics, exercises, and applied skills covered.

1

Entrepreneurial Mindset & Opportunity Discovery

What this includes

Identify problems worth solving in local and digital markets

Separate ideas, trends, needs, and viable opportunities

Develop resilience, decision-making, and execution discipline

Assess personal strengths, constraints, and founder fit

Create an opportunity shortlist for validation

2

Business Models & Value Proposition Design

What this includes

Map customer segments, pain points, alternatives, and desired outcomes

Design value propositions that are specific and testable

Compare product, service, subscription, marketplace, and agency models

Understand cost drivers, revenue streams, and operating assumptions

Build a one-page business model canvas

3

Market Research & Customer Validation

What this includes

Conduct interviews, surveys, competitor scans, and desk research

Avoid biased questions and false validation

Estimate market size, willingness to pay, and buying triggers

Design small experiments before investing heavily

Prepare a validation report with evidence and next steps

4

Product, Service & MVP Development

What this includes

Define minimum viable product scope and customer promise

Prioritize features using effort, value, and risk

Create service blueprints or product workflows

Test offers, prototypes, samples, or landing pages

Turn feedback into iteration decisions

5

Financial Planning & Unit Economics

What this includes

Calculate startup costs, fixed costs, variable costs, margins, and break-even

Create simple cash flow and monthly budget forecasts

Understand pricing models and discount risks

Track revenue, expenses, profit, and working capital

Build a practical financial plan for the business idea

6

Marketing, Sales & Customer Acquisition

What this includes

Define positioning, messaging, and go-to-market channels

Plan organic and paid acquisition tactics for early traction

Build sales scripts, outreach messages, and follow-up systems

Understand funnels, conversion rates, and customer acquisition cost

Create a 90-day customer acquisition plan

7

Operations, Systems & Legal Readiness

What this includes

Design simple operating routines, checklists, and quality controls

Plan supplier, delivery, support, and customer service workflows

Understand basic registration, compliance, tax, and contract considerations

Use digital tools for finance, CRM, project tracking, and documentation

Prepare an operations playbook for launch

8

Leadership, Team Building & Communication

What this includes

Define founder roles, hiring needs, and delegation routines

Communicate expectations, feedback, and accountability clearly

Build partnerships and negotiate with vendors or collaborators

Handle conflict, customer complaints, and difficult conversations

Develop a leadership communication style for growth

9

Growth Strategy, Funding & Pitching

What this includes

Choose growth levers: new channels, products, partnerships, or markets

Understand bootstrapping, loans, grants, investors, and revenue funding conceptually

Build a pitch story around problem, solution, traction, market, model, and ask

Prepare metrics and milestones that make growth credible

Practice pitching and answering investor-style questions

10

Capstone: Launch Plan & Investor-Style Pitch

What this includes

Complete a full business plan with evidence, numbers, operations, and marketing

Prepare financial projections and risk mitigation plans

Build a pitch deck and one-page executive summary

Present the business idea to a review panel or mentor audience

Leave with a realistic 90-day execution roadmap

Learning Outcomes

Develop business plans

Validate business ideas

Manage finances effectively

Market and grow businesses

Launch startups

Prerequisites

Basic business understanding

Ready to Enroll?

Duration24 weeks
LevelBeginner to Intermediate
FeeLKR 50,000

Questions? Contact our admissions team

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