Professional Certificate in Digital Marketing & Social Media Strategy

Understand audience segments, positioning, value propositions, and funnels

Map customer awareness, consideration, conversion, and retention stages

Choose channels based on goals, budget, and audience behavior

Set practical KPIs for reach, engagement, leads, and sales

Create a simple digital marketing strategy for a real brand or idea

Define platform roles for Facebook, Instagram, TikTok, LinkedIn, and YouTube

Build content pillars, posting calendars, and campaign themes

Write captions, hooks, hashtags, and calls to action

Handle comments, messages, complaints, and community tone

Plan a 30-day social media calendar

Write benefit-led copy for posts, ads, landing pages, and short videos

Plan visuals, reels, carousels, and simple brand assets

Use storytelling, proof, urgency, and clarity without sounding spammy

Create content briefs for designers, editors, or AI tools

Build a mini content portfolio with multiple campaign formats

Understand keyword intent, on-page SEO, local SEO, and content structure

Create landing page copy that supports conversion

Plan lead magnets, email sequences, and follow-up messages

Read basic traffic, conversion, and engagement data

Improve a campaign based on analytics evidence

Understand ad objectives, targeting, budgets, creatives, and testing

Plan a beginner campaign for awareness, leads, or sales

Track metrics such as CTR, CPC, CPL, conversion rate, and ROAS conceptually

Prepare a simple client or manager performance report

Present a final campaign plan with recommendations and next actions