Diploma in User-Centred Design & UX Fundamentals

Understand the difference between UI, UX, product design, and service design

Frame design work around user needs and business outcomes

Use design thinking without turning it into empty workshop activity

Identify assumptions, constraints, risks, and success metrics

Build a personal UX project brief

Choose the right method: interviews, surveys, observation, desk research, or analytics review

Write research objectives, participant criteria, and interview guides

Ask unbiased questions and avoid leading participants

Capture research ethically and respectfully

Prepare a research plan for a real product problem

Organize raw research notes into patterns and themes

Create personas, empathy maps, and jobs-to-be-done statements

Separate evidence from assumptions and opinions

Turn research into opportunity areas and design principles

Present insights in a clear research summary

Map content, navigation, tasks, and decision points

Create user flows for onboarding, search, checkout, booking, or enquiry journeys

Use card sorting and content grouping concepts

Reduce friction in complex forms and multi-step flows

Document an improved structure for a real product area

Sketch low-fidelity screens rapidly before visual design

Design forms, lists, dashboards, landing pages, and detail views

Handle empty states, errors, loading states, and success states

Apply interaction patterns users already understand

Produce wireframes ready for prototype testing

Use typography, spacing, color, elevation, icons, and imagery with purpose

Create reusable components, variants, and responsive layouts

Design with consistency without making every screen feel identical

Prepare UI screens for handoff and implementation

Build a small design system for the capstone project

Create clickable prototypes that test real decisions

Write usability testing tasks and success criteria

Facilitate tests, observe behavior, and capture issues

Prioritize findings by severity and confidence

Iterate screens based on testing evidence

Apply WCAG fundamentals for contrast, labels, focus, and keyboard use

Design for different devices, languages, literacy levels, and abilities

Evaluate forms and content for clarity and cognitive load

Run a practical UX quality audit

Prepare accessibility improvement recommendations

Structure a case study around problem, process, evidence, and outcome

Explain design decisions without overclaiming impact

Create before-and-after comparisons and rationale

Present work to stakeholders and handle critique

Prepare portfolio content for internships, freelance, or junior roles

Choose a real problem and complete research, flows, wireframes, UI, and prototype

Run at least one validation cycle and document learning

Prepare design system assets and implementation notes

Present final solution with evidence and trade-offs

Submit a complete UX case study and personal growth plan